Google Analytics IQ Lessons
Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user. The presentations move quickly; use the Pause and Back buttons to make sure that you don't miss anything. You can click the Notes tab in the presentation to read what is being said. Access to a Google Analytics account is strongly recommended so that you can experiment and apply what you learn.
First Steps
- Updated: Introduction to Google Analytics: Watch presentation
- Interface Navigation: Watch presentation
- Updated: Installing the Google Analytics Tracking Code: Watch presentation
Interpreting Reports
- Guidelines: Watch presentation
- Pageviews, Visits, and Visitors: Watch presentation
- Time Metrics: Watch presentation
- Traffic Sources: Watch presentation
- Content Reports: Watch presentation
Fundamentals
- Profiles in Google Analytics: Watch presentation
- Updated: Campaign Tracking and AdWords Integration: Watch presentation
- Updated: Analysis Focus - AdWords: Watch presentation
- Goals in Google Analytics: Watch presentation
- Analysis Focus - Funnel Visualization: Watch presentation
- Filters in Google Analytics: Watch presentation
- Regex and Google Analytics: Watch presentation
- Cookies and Google Analytics: Watch presentation
- Updated: E-commerce Tracking: Watch presentation
- Analysis Focus - Revenue Metrics: Watch presentation
- Updated: Domains and Subdomains: Watch presentation
In-Depth Analysis
- Custom Reporting: Watch presentation
- Advanced Segmentation: Watch presentation
- Motion Charts: Watch presentation
- Internal Site Search: Watch presentation
- Updated: Event Tracking and Virtual Pageviews: Watch presentation
- Updated: Additional Customizations: Watch presentation
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